Nokia expecting to regain the lost ground by releasing budget touch screen phones under its Asha Series, which has had a huge success in markets like India
Finnish mobile phone major Nokia has unveiled three budget phones with touchscreen under Asha line of phones, which are expected to be able to compete with cheaper Android-smartphones, said a press release of the company.
According to analytical agencies, in the first quarter of this year, Nokia for the first time in fifteen years lost its leadership position in the mobile phone market – as South Korea’s Samsung has replaced it as the largest manufacturer in the industry. In the smartphone segment, which provide companies high margins, Nokia has been lagging behind competitors for a long time now.
The company has many expectations tied to Asha series, as the word in Hindi itself means “Hope”.
Now talking about specs, price and release date of new Asha “Smartphones”, the upcoming models have been named as Asha 305, 306 and 311. All three phones are equipped with 3 inch touch screens, as Asha 305 and Asha 306 will have WQVGA resistive screens, and model Asha 311 – QVGA capacitive screen.
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Nokia Asha 305 and 306 are almost identical phones, with higher end costing just 5 Euro more.
Asha 305 is equipped with two slots for SIM-cards, 2-megapixel camera with fixed focus, Bluetooth 2.1, memory card slot for microSD, (up to 32 GB) 3.5-mm audio jack, microUSB port. On board the device is fitted with an accelerometer, preinstalled Nokia Browser, Nokia Maps application and four games. Battery capacity is 1110 mAh.
Asha 306 has the same characteristics as 305, except that it has one slot for SIM-card and wireless network adapter Wi-Fi 802.11b / g. Dimensions and weight of two phones are the same – 110.3 x 53.8 x 12.8 mm and 98 grams respectively.
Asha 311 will be costliest of all the three upcoming phones from Nokia, with a price tag of 93 Euro
Specifications of Asha 311 are – 1-GHz processor, 3.2-megapixel camera with fixed focus, 256MB of internal memory plus a slot for microSD memory card up to 32GB. This model supports dual SIM-cards and has on-board modules Bluetooth 2.1 and Wi-Fi 802.11b / g, 3.5-mm audio jack, microUSB, accelerometer, proximity and light sensors. Phone’s dimensions are 106 x 52 x 12.9, and weighs 95g.
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Asha 305 is expected to be released in the second quarter with a price tag of € 63. Models Nokia Asha 306 and 311 will be launched in European markets in the third quarter of 2012, and the recommended price is € 68 and € 92 respectively.
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